POSITION: SALES & MARKETING ASSISTANT FOR CREATIVE ONLINE COURSE & CONTENT CREATOR
DETAILS:
Position: Marketing Assistant
Company: Crooked Calligraphy
Reporting to: CEO
Status: Independent Contractor; will move to Employee after 30-60 days.
Location: Remote, US only
Hours: 4 hours each Mon-Fri (roughly 9am - 1pm eastern time, with some flexibility)
Pay: $20/hr (with room to grow)
Start Date: July 12, 2021
APPLICATIONS ACCEPTED THROUGH Friday, June 25th
WHO ARE WE?
A small, but growing team of 5 women, working from homes all over the U.S. but coming together to spread calligraphy and creativity to as many people as possible.
Our mission is to help people get past the negative bullshit blocking their creativity and have fun pursuing their calligraphy dreams. (Oh, and we embrace self-expression and curse words, so if that delights you, then great! You’re our people.)
Crooked Calligraphy was started in 2016 by Shinah Chang - a former corporate lawyer who quit six years ago with no backup plan in place. Shinah used to work 80+ hours a week making rich companies richer. She did NOT want to re-create that hustle mentality in her own company. So, we do HIGH-QUALITY work. We make an IMPACT in the world. We show up on time and do what we say we’re going to do. But we also know the importance of balance and believe that we do our best work when we're in alignment, not stressed out.
WHO ARE YOU?
You are truly a people person – you love connecting with others
While you may not have a lot of “online biz” experience, you know and love sales and marketing!
You love writing a good Instagram caption
You enjoy talking through pain points and offering people solutions– you’re sales-minded in that way, but not sleazy sales-y
You like creating graphics in Canva or Adobe
AND
You also love strategy - you like to track important metrics in a spreadsheet to determine what marketing techniques are working best
While you may not be familiar with all the “techy” stuff, you are an adaptable, proactive person who doesn’t mind problem-solving when it comes to tech and software
You’re solution-oriented, especially when you see something that could be done better
You’re not afraid to propose your own ideas when it comes to sales and marketing
You double-check everything you put out into the world!
You like to take initiative and be proactive
You like to run through your writing from a client or customer perspective to ensure that nothing is confusing or missing (messaging matters!)
As you can probably tell, we’re looking for a unique combination here: the ideal candidate is creative and curious about truly understanding our customer’s pain points and wildest dreams. They’re also interested in the hard data and are familiar enough with spreadsheets and tech to create a marketing SYSTEM and track its effectiveness.
If you are looking for a traditional work environment with strict hierarchies and lots of hand-holding, this is not the place for you.
The ideal candidate will be familiar with the following platforms and software:
Instagram
Facebook Pages and Groups
Facebook Creator Studio
ConvertKit
Squarespace
Pinterest
You must also:
Be a quick learner who is able to work proactively and independently
Be organized and detail-oriented (in fact, if you’re reading this, include the word “leapfrog” somewhere in your application, ok?)
Be willing to learn new platforms and come up with ways to do things better
Be looking for responsibility and GROWTH in this position
Enjoy communicating clearly and openly, and receiving honest feedback
Be up for honest conversations and showing p as your authentic self, even if it’s uncomfortable — this is where growth happens
This position is NOT for you if:
You like being micromanaged
You want to chat with me all-day
You ask questions BEFORE googling or doing some basic research
You sit and twiddle your thumbs if I have not given you enough tasks to fill your time
You make the same mistakes multiple times
You just want to learn how to start your own creative business
HOURS/TIMING:
4 hours each Mon-Fri (9am - 1pm eastern time, with some flexibility) With room to grow.
Must be available for a weekly team meeting at 10:30 am pacific time on Tuesdays
We’ll start with a 30-day trial period, and then have another check-in at 60 days, to ensure we are a great fit.
PERKS OF THIS JOB:
Completely remote, so you can work from home in your pajamas
Flexible. We are a fully remote team, so we will expect you to be available during roughly the same hours every business day, to respond to our customers and communicate with our team. However, we are also all working moms so as long as you complete all your assigned tasks on time, there is a lot of flexibility in your work hours.
If you have most of the skills we are looking for but need to learn more about one or two of them, we are willing to purchase a course to help train you.
Our team! We have high standards, but we communicate them clearly. (Absolutely no diva antics around here.)
Quarterly learning opportunities.
PAY
$20/hr with room to grow and potential bonuses based on company performance
BELOW IS A LIST OF DETAILED TASKS THAT WE NEED HELP WITH:
SALES:
Conduct scripted sales conversations to inbound questions and messages to help potential customers decide if any of our programs are right for them
Respond to daily questions from potential customers watching our sales webinar
MARKETING:
Repurpose existing videos and other marketing materials into new social media and email content
Create graphic templates in Canva for use on IG, FB and Pinterest
Schedule social media videos and photos in scheduler
Collaborate with CEO in content creation process and brainstorming
Draft, format, and schedule weekly email newsletter content in ConvertKit
Plan how to use student testimonials strategically in the marketing plan
Routinely track marketing metrics in KPI spreadsheet
Maintain organized and up to date editorial calendar
COMMUNITY MANAGEMENT:
Answering questions and commenting in our free Facebook group
Create content and schedule posts in Free Facebook group
Respond to questions and comments on Facebook Ads
OUTREACH:
Pitch CEO for podcasts, conferences, YouTube shows, etc
Implement organic outreach strategies in FB and IG
INBOUND MESSAGES + ADMINISTRATIVE SUPPORT:
Handle inbound email requests such as podcast interview pitches, joint-venture proposals, etc
Respond to Instagram and Facebook DMs
Misc administrative tasks assigned (ie research, troubleshooting tech problems, etc)
Diversity, Equity & Inclusion
We do not discriminate on the basis of race, color, ethnicity, religion, gender, gender expression, gender identity, age, national origin, disability, marital status, or sexual orientation. We acknowledge systemic racism exists and are actively investing in and working to build an equitable, inclusive, anti-racist company from the inside out. We encourage you to apply if you share those values.