The Live Event Calligraphy Industry - What You NEED To Know
“You want to understand your role – why are you there? It’s not just because you’re a calligrapher… Ultimately you’re there to drive sales for the brand…and be a part of [the] team.” - Shinah
Brand activations (aka “Live Event Calligraphy”) can be a super fun & lucrative job in the calligraphy industry – if you’ve got the skills to deliver the goods!
Brands frequently collaborate with calligraphers to personalize their products with everything from pointed pens & brush pens, to glass engraving, at live in-person events. As far as locations? They are only limited by your imagination!
Both my students & I have been hired for activations at duty-free shops in the airport, food & wine events, weddings, plenty of department stores, fancy boutiques, and even liquor store events!
Join me on this episode of “The Shinah Show” as I share my tactical tips for landing, executing, & being in-demand live calligraphy events, including:
The 3 ways you can go about getting hired for events
The many unique calligraphy applications you can stack in your skillset & offer (everything from heat foiling to wood burning and beyond!)
How much you can expect to be paid for a variety of jobs & your talent level
Why “understanding your role” is the MOST important part of the job & how professionalism can lead to you being in-demand by brands
Activations can often be intimidating if you haven’t done them – which is why I’m taking you behind the scenes and pulling back the curtain on the industry standards & practices so YOU can be set up for success!
In the coming weeks, I’ll also be exploring the courses that are going to be in my “Holiday Shop” (opening soon!) and sharing more tactical advice on the podcast about how to utilize them to break into the world of calligraphy!
READY TO GET OUT THERE AND LEARN?? COME WATCH MY FREE WORKSHOP HERE!
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