“You put good things out into the world, true, honest, beautiful things… and you’re not exactly sure what the return will be. And a lot of times, things beyond your wildest imagination can happen!”
- Shinah
What if one single, solitary thank you card could change the course of your ENTIRE business?
Sounds like a creative writing prompt, right?
Well, it happened to me.
If you’ve listened for a while, you know that I started Crooked Calligraphy back in January, 2016. And that my wildest dream was to have a booth at the pop-up maker’s market Unique LA.
Well, I lived that dream. I snagged my booth, built up my inventory, and sold greeting cards, prints, and gift tags. And I had an amazing time. Such an amazing time that I did another Unique LA booth six months later.
I had such a fantastic experience doing those shows that when December rolled around, I sent a holiday/heartfelt thank you card to the woman who founded Unique LA.
… And what happened next was beyond anything I could have anticipated when I sat down to write that simple message of gratitude.
Check out this episode to learn how to write a message of gratitude that resonates — and the magic that can happen when you create that personal connection!
Tune into this episode of The Shinah Show to find out:
Why sending thank you cards to other business owners is such a powerful gesture — and how they can help both parties
How one simple gesture can trigger a snowball effect that offers huge opportunity for your business
How I wound up working with Moët Hennessy only two years into running my calligraphy business
Highlights:
00:33 Intro
01:45 Been a rough year!
02:59 Line dancing!
04:31 My Unique LA story
09:20 What happened with the card
10:14 Digital creators summit
11:40 Live calligraphy gig & more
13:28 Glenmorangie & Dom Perignon
16:39 Ferragamo & Jo Malone
17:36 Make room for the magic to come in
18:14 Delivering the right message
21:19 Recap
Links:
Learn calligraphy with me: www.freecalligraphyworkshop.com
CONNECT:
Instagram: @crookedcalligraphy
Facebook: facebook.com/crookedcalligraphy
SUBSCRIBE:
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