EPISODE 55 - Business Model Breakdown

Shinah Chang ·

Shinah Crooked Calligraphy

Calligraphy Business Model Options

“Most beginner creative business owners spend all their time trying to increase followers without understanding WHY” - Shinah

Come get an inside peek at the overall STRATEGY I’m thinking through for my calligraphy business. If you’re a new or growing calligraphy business owner, and you’re not sure if you’re spending your time in the right way… this will help you think BIG PICTURE, and take more confident steps towards INCREASING REVENUE:

  1. The “spaghetti on the wall” Business Model that I started with - and how I moved to a much more streamlined, focused online course sales model

  2. The TWO OPTIONS you have for increasing revenue:

    1. Sell MORE to the people you already have in your audience OR

    2. Get in front of new people who might be interested in your products/services

  3. The difference between PAID and ORGANIC ways to reach your people

I also give easy to understand descriptions of

  • Ascension Models and how they might work for your calligraphy business

  • The Customer Journey and how it’ll help you serve your people better, while increasing revenue, and

  • Why MOST early business owners are focusing on the WRONG revenue option

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WANT SHINAH AS A BUSINESS MENTOR?

FOLLOW: 

  • Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

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