EPISODE 68 - Launch Strategy & A Vulnerable Share

What NOT to do when launching a course

“Looking back, there are some definite reasons why this launch under-performed.” - Shinah

Today, I’m getting both STRATEGIC and quite VULNERABLE.

I’m looking at my latest launch of my Intermediate Calligraphy Course and analyzing why:

  • A pre-launch runway is so important

  • Too much content during a launch can be a BAD thing, and

  • The #1 thing I’ve been neglecting that would have given me different results

Sometimes, business is just hard. So I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone.

Mentioned in this episode: The Modern Creative Podcast


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