EPISODE 88 - How to Start a Calligraphy Business (Getting Customers)

Shinah Chang ·

How to Attract (and Keep!) Customers When Starting Your Calligraphy or Art Business

“All these topics to cover might sound scary - but THIS STUFF is where you actually need to show up courageously and keep trying.” - Shinah

Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!

There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).

In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:

  • Why developing your brand identity FIRST will make everything else infinitely easier

  • The art of crafting your online presence via a website (and all things social media)

  • The “who/what/where” of finding your ideal clientele

  • How to keep customers using the “5 P’s”

  • A Cliff’s Note’s version of the beast that is Etsy

I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It’s not nearly as overwhelming or scary as you think – and totally doable. If I can do it, you can too!

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  • Wanna read the Blog version of this Podcast? Click here!

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