How I make (million-dollar) decisions

After 8 years of working with a life coach, quitting a lucrative law job to build up a million-dollar calligraphy business, and then taking a huge, risky break from that business…

I think I’ve finally figured out the BEST WAY to make DECISIONS for myself.

…And it’s not “trust your feelings” or “what does your body tell you?”

Because here’s something I’ve learned: a decision that is absolutely right for you can feel absolutely TERRIBLE in your body. And a decision that is wrong for you can feel pretty comfortable.

It’s not the FEELINGS that tell me what’s right and wrong for me. It’s what’s UNDERNEATH the feeling.

Let me explain with a couple examples.


EXAMPLE #1: Creating my first online course.

I really wanted to create a calligraphy course. And once I did it, It helped me grow in ways I never imagined for myself. It helped me earn so much money and, more importantly, pride in myself.

And it felt really shitty sometimes while I was in the midst of creating it.

I almost gave up a LOT.

But my life coach helped me to push through in a loving way and get it done.

WHY?

Because the shitty feelings were all coming from FEAR.

I had never created an online course before. There was so much I didn’t know, so much I could potentially get WRONG.

And that felt really bad for my perfectionist brain who wanted to get everything RIGHT.

  • “Which course platform should I choose? How many worksheets should I include? How can I ensure my students have the best chance of actually learning calligraphy?”

    BUT ALSO…

  • “What if nobody signs up? What if people do pay me but immediately want a refund because the course sucks. What if creating this course turns out to be a waste of thousands of dollars and 8 months of my life?”

All the bad feelings were coming from uncertainty and fear.


EXAMPLE #2: Deciding to quit my business back in 2022

Things were feeling pretty shitty then, too, but the call to quit was coming from a place of LOVE.

  • “You need a break. This isn’t what you truly desire. Stop pushing yourself so hard - your value is not in your achivements.” —> This inner voice sounded gentle and insistent and loving.

And the desire to keep going with my business and push through the difficulty came from FEAR.

  • “If you stop now, you’ll be giving up so much money. You’ll never be able to build up a business this profitable again. Everyone will forget about you if you quit…” —> This inner voice sounded frantic and afraid.

Now, I’d like to walk you through an (admittedly self-serving) third example.


EXAMPLE #3: Should you invest in my calligraphy courses?

If you haven’t already heard, my proven BEGINNER, INTERMEDIATE and BUSINESS calligraphy courses are OPEN FOR ENROLLMENT through Wed, March 8, 2023. It’s your last chance to get personalized feedback on your assignments (after April 30, 2023, we will no longer be offering that service inside of our courses).

👉👉👉 IF YOU ARE DEBATING INVESTING IN MY COURSES, but you’re feeling some hesitation or doubt… I want you to ask yourself: what is underneath those feelings?

🙁 Hesitation driven by FEAR —> BUY

  • “It’s an investment and I know I can afford it and yet… DO I REALLY DESERVE TO SPEND THIS MONEY ON MYSELF?”

  • “What if I buy the courses, but never actually do them/finish them/get the results I want?”

  • “What if I don’t have the perfect amount of time/space/attention/talent to devote to this?”

🥰 Hesitation driven by LOVE —> DO NOT BUY

  • “I know that buying new things gives you a lovely dopamine rush, but you don’t really need this right now. You already have everything you need.”

  • “You’ve taken calligraphy courses before and you don’t need another one just to prove that you’re GOOD ENOUGH to actually put yourself out there.”

  • “Maybe it’s time to give yourself some breathing room instead of adding another thing to your plate because you feel like it’s too good to pass up…”

🙁 Desire to purchase driven by FEAR —> DO NOT BUY

  • “But this is your last chance to get this course with all the bells and whistles. What if you pass it up and regret it forevaaarrrr?

  • “If you don’t buy this, you’ll never get good enough to start selling your calligraphy.”

  • “I don’t want to be me. I’d rather be like all those ‘successful’ calligraphers that Shinah keeps sharing about. This course will make me into something better.”

🥰 Desire to purchase driven by LOVE —> BUY

  • “Ohhhh, you’ve always loved lettering and calligraphy… this course will be so much fun!”

  • “This sounds like an exciting journey. It’ll be kind of scary and hard, but I believe in you.”

  • “I’m feeling so inspired by all the possibilities that Shinah is sharing about. Maybe I can finally grow in the way I’ve always wanted to.”

💕 I want everyone who joins my courses to do so out of LOVE, not FEAR.

FACTS:

  1. Enrollment is open through Wednesday, March 8, 2023

  2. Individual feedback on your assignments will NO LONGER BE INCLUDED with my courses after this launch

  3. You get instant and LIFETIME ACCESS to the course materials once you purchase

  4. I will still teach calligraphy after this, but in a slightly different way (not sure exactly what that will look like just yet)

  5. My courses are truly KICKASS (I’ve shared hundreds of testimonials over the years that prove this), and they are not the only way to learn modern, pointed-pen calligraphy

You can read allllll the details about my courses right here:

👉👉👉 crookedcalligraphy.com/courses


If I see ya inside my student community, I will welcome you with such loving energy, because I know you made the decision from that same loving place.

💕Shinah