EPISODE 63 - Business 101: Phase 1

Business 101: stage 1 - exploring

In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage-  EXPLORING!” - Shinah

Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s??

Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage-  EXPLORING!

In stage 1 (where most of you probably are), you can often feel as if most of your days are spent throwing spaghetti at the wall. You definitely DON’T have it all figured out- but here’s the thing … YOU DON’T HAVE TO! 

In part 1 of this 3-part series, I explain how to master the art of dividing your time and efforts into 3 ‘buckets’ to help you get your business off the ground:

  • Bucket 1 - Figuring out what your main product or service is going to be and how challenging it will be to bring it to fruition for your customers

  • Bucket 2 - Organizing your time, deciding how much of it you can dedicate to this new venture, and tracking how much money you’re ACTUALLY making (compared to the time you’re spending on it)

  • Bucket 3 - Learning how to SELL your products/services (by far THE MOST IMPORTANT thing to master!), getting into the ‘customer mindset’, and where & how to find customers!

I also let you in on a few of the things that SHOULDN’T be taking up your time (newsflash- that catchy logo isn’t nearly as important as SELLING your products!).

Don’t forget to join me next week for stage 2 (PLUS be the first to hear all the details of the launch of my Signature Style & Business Courses in just a few weeks!!).


Wanna learn calligraphy and how you can turn it into a money-making business??
Watch my FREE workshop 
HERE

FOLLOW SHINAH

  • Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

  • Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!