Genell is a BRUSH PEN calligrapher who took my Calligraphy & Business Courses and finally gained the confidence to launch her business, Specially Inked. Join us as we talk about exactly HOW she was able to make $1000 with her very first product launch!)

If you’re hoping for more creative exploration and expression in 2024, I’m here to bust some myths about what it truly means to be “creative” and explain why as a society we need to re-think creativity just like we’re re-thinking SEX.

This year was all about growth. I did NOT hit my financial goals, but I’m feeling more optimistic about the future than ever. How? Because of the lessons I’ve learned this year, that will be helpful for anyone trying to go after a more true and fulfilling life. At the end of the day, clarity can only come from action. Hopefully, my year of action will help you go after what you really want in life.

Join me in the first episode of this 2-part podcast as I share with you a real, raw look at the numerical wins, lows & hard lessons I’ve faced during my year-long radical business experiment. As I process my feelings and look back on the last year, I’ve had quite the love/hate relationship with my biz… but there’s a beautiful light at the end of the tunnel, baby!

Learn how Dani went from discovering my sweary calligraphy greeting cards on Reddit (crazy right?!?), to going all-in and joining my Calligraphy Business Course (for a reason I’ve NEVER heard before)…. and now, opening her very own brick-and-mortar calligraphy boutique!

There are a LOT of strong opinions when it comes to Etsy. And since I have sold products on Etsy since 2015, I figured it was time to list the PROS and CONS… and reveal why I think it’s still the BEST WAY for you to get started!

There are two ways to grow revenue in your calligraphy business. In this episode, I map out how a calligrapher can make over $70K in annual revenue by tapping into 8 different revenue streams OR by focusing solely on luxury weddings.

A deeply personal episode where I share REAL FINANCIAL NUMBERS from my latest course launch and overall year… and why they are scaring the shit out of me right now. And also, why this year is probably the BIGGEST GROWTH year, emotionally and mentally, that I’ve ever been through.

In this week's podcast, I'm playing an excerpt from inside one of my Bootcamp live Q&A's where I share: my method for tackling fear head on, how to be BRAVE in the face of it, & what key question you need to answer BEFORE you start your business journey (and it’s probably not what you think!)

In this week's episode, I’m nerding out on all things copyright & trademark. I’ll share my hopefully plain-English, not-too-boring explanation of both, which one affects you more as a creator, and the potential copyright and trademark laws you could violate when selling things containing lyrics, quotes, poems, etc.

In this episode, I’m debunking the MYTH that entrepreneurs are “born” with an innate talent for business. In reality, entrepreneurs are MADE simply through developing skills and an understanding of the industry. Through building a business’ awareness, marketing, & sales I’ll teach you how to change the narrative and realize that entrepreneurship is merely an exchange of value- and not just for the likes of Steve Jobs.

If you’ve been dreaming of launching your own business but keep setting it on the backburner, my “Launch Your Profitable Product” Bootcamp is starting October 22nd 2023! Each day of boot camp, we’ll be taking concrete steps together to choose a product and launch it into the world for sale! By the end of our 7 days together, you will have a fully marketable product set up to sell (just in time for the holidays!). I’ll be walking you through each step of the process, and answering all your questions along the way!

As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”. In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line.

And if you’re ready to deep-dive into how to price your products and get real interactive help – it’s coming!! I’m putting together an entire pricing program, complete with a live round of “pricing boot camp” that I’ll be unveiling in the coming weeks!

Wanna be the first to know all the details?? Register HERE!!!

I’m looking at my latest launch and analyzing why: 1) A pre-launch runway is so important, 2) Too much content during a launch can be a BAD thing, and 3) The #1 thing I’ve been neglecting that would have given me different results. I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone. 

The juiciest part of my recent live training, where I talk about “The Dom Perignon Effect”: 1) How I became the go-to calligrapher for Dom Perignon’s Los Angeles events, 2) The 3 Keys to serving corporate clients well and 3) The lucrative side-effect of giving corporate clients exactly what they’re looking for - with real numbers from my own past experience!

How to build a business in your hometown, without a huge email list or being insta-famous, but by making connections with the individuals and other businesses right near you! I tell you about three students of mine who are doing this… in surprisingly rural areas!

Ready to move CONFIDENTLY into your business future, but don’t know where to start?? I’m hosting 2 new LIVE webinars unlike any I’ve ever hosted! “Confident Calligraphy Style (Stop Copying & Start High-Paying Clients)” is FREE and happening Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST!

So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business… now what?? In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll discuss what it looks and feels like to start honing in on the important tasks and trusting your decision-making capabilities more.

Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s?? Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage-  EXPLORING!