In this week's episode, I’m nerding out on all things copyright & trademark. I’ll share my hopefully plain-English, not-too-boring explanation of both, which one affects you more as a creator, and the potential copyright and trademark laws you could violate when selling things containing lyrics, quotes, poems, etc.
In this episode, I’m debunking the MYTH that entrepreneurs are “born” with an innate talent for business. In reality, entrepreneurs are MADE simply through developing skills and an understanding of the industry. Through building a business’ awareness, marketing, & sales I’ll teach you how to change the narrative and realize that entrepreneurship is merely an exchange of value- and not just for the likes of Steve Jobs.
If you’ve been dreaming of launching your own business but keep setting it on the backburner, my “Launch Your Profitable Product” Bootcamp is starting October 22nd 2023! Each day of boot camp, we’ll be taking concrete steps together to choose a product and launch it into the world for sale! By the end of our 7 days together, you will have a fully marketable product set up to sell (just in time for the holidays!). I’ll be walking you through each step of the process, and answering all your questions along the way!
As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”. In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line.
And if you’re ready to deep-dive into how to price your products and get real interactive help – it’s coming!! I’m putting together an entire pricing program, complete with a live round of “pricing boot camp” that I’ll be unveiling in the coming weeks!
Wanna be the first to know all the details?? Register HERE!!!
I’m looking at my latest launch and analyzing why: 1) A pre-launch runway is so important, 2) Too much content during a launch can be a BAD thing, and 3) The #1 thing I’ve been neglecting that would have given me different results. I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone.
The juiciest part of my recent live training, where I talk about “The Dom Perignon Effect”: 1) How I became the go-to calligrapher for Dom Perignon’s Los Angeles events, 2) The 3 Keys to serving corporate clients well and 3) The lucrative side-effect of giving corporate clients exactly what they’re looking for - with real numbers from my own past experience!
Ready to move CONFIDENTLY into your business future, but don’t know where to start?? I’m hosting 2 new LIVE webinars unlike any I’ve ever hosted! “Confident Calligraphy Style (Stop Copying & Start High-Paying Clients)” is FREE and happening Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST!
So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business… now what?? In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll discuss what it looks and feels like to start honing in on the important tasks and trusting your decision-making capabilities more.
Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s?? Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage- EXPLORING!
A deeply personal and vulnerable evaluation of how my business is feeling this year, now that I’ve declared that I would run it with less “should’s” and more joyful messing around. I reveal my revenue this year compared to 2022 and 2021, the deep money insecurities that are plaguing me, and why I still feel this year has been resounding success.
An honest and open chat with the co-founders of Sip n’ Script! Meg and Julie work with a team of almost 100 calligraphers, from all around the U.S., to host fun pointed-pen calligraphy workshops (cocktails included) across the country. Listen in to find out how they started and grew their workshop empire!
An inside peek at the overall STRATEGY I’m thinking through for my calligraphy business. If you’re a new or growing calligraphy business owner, and you’re not sure if you’re spending your time in the right way… this will help you think BIG PICTURE, and take more confident steps towards INCREASING REVENUE
